{"id":59,"date":"2026-02-25T15:03:19","date_gmt":"2026-02-25T15:03:19","guid":{"rendered":"https:\/\/teslaasi.com\/oppaat\/sisallontuotanto-led-naytolle\/"},"modified":"2026-05-13T10:30:11","modified_gmt":"2026-05-13T07:30:11","slug":"nain-luot-tehokkaan-mainoksen-led-naytolle","status":"publish","type":"guide","link":"https:\/\/www.jidoka.fi\/en\/julkaisut\/nain-luot-tehokkaan-mainoksen-led-naytolle\/","title":{"rendered":"Content creation for LED screens"},"content":{"rendered":"<div class=\"container\">\n<div class=\"guide-content__wrapper\">\n<article class=\"guide-article\">\n<div class=\"guide-intro\">\n<p class=\"guide-intro__text\">LED displays offer an excellent opportunity to get your message across effectively.<br \/>\nHowever, creating a successful advertisement for an LED screen requires a slightly different approach<br \/>\nthan traditional advertising. In this guide, we will go through the most important things worth<br \/>\ntake into account when creating content for an LED screen.<\/p>\n<div class=\"guide-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4716\" src=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Blogi-nain-luot-tehokkaan-mainoksen-LED-naytolle-300x169.png\" alt=\"Blogi - n\u00e4in teet tehokkaan mainoksen LED-n\u00e4yt\u00f6lle\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Blogi-nain-luot-tehokkaan-mainoksen-LED-naytolle-300x169.png 300w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Blogi-nain-luot-tehokkaan-mainoksen-LED-naytolle-768x432.png 768w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Blogi-nain-luot-tehokkaan-mainoksen-LED-naytolle.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<div class=\"guide-section\">\n<h2 class=\"guide-section__title\">1. Get the basics right<\/h2>\n<p class=\"guide-section__text\">When creating effective advertising for LED screens of various sizes, it is good to know<br \/>\nFirst of all, the screen size category and resolution, meaning what size images and videos can be displayed on it<br \/>\nwill be shown. This directly affects how content should be planned.<\/p>\n<div class=\"guide-tip\"><strong>Tip:<\/strong> Always check the screen's technical specification before content<br \/>\nsuunnittelua. T\u00e4m\u00e4 s\u00e4\u00e4st\u00e4\u00e4 aikaa ja varmistaa, ett\u00e4 sis\u00e4lt\u00f6 n\u00e4ytt\u00e4\u00e4 parhaalta.<\/div>\n<\/div>\n<div class=\"guide-section\">\n<h2 class=\"guide-section__title\">2. Resolution and aspect ratio<\/h2>\n<p class=\"guide-section__text\">The resolution of an LED display determines how sharp the image appears. It is also important<br \/>\nconsider the screen's aspect ratio so that the content fills the screen correctly<br \/>\nwithout distortion.<\/p>\n<ul class=\"guide-checklist\">\n<li>Check the screen's native resolution (e.g. 1920\u00d71080, 3840\u00d72160)<\/li>\n<li>Use images and videos that match your screen's aspect ratio<\/li>\n<li>Avoid stretching or forcing content into the wrong aspect ratio<\/li>\n<li>Test the content on the screen before the actual deployment<\/li>\n<\/ul>\n<\/div>\n<div class=\"guide-section\">\n<h2 class=\"guide-section__title\">3. Simplify all<\/h2>\n<p class=\"guide-section__text\">A simple starting point is to simplify everything already in the design phase. Keep the visuals,<br \/>\nTexts and colours clear and simple. If there is simply material<br \/>\nToo much in one advertisement, break the message into several parts.<\/p>\n<div class=\"guide-principle\">\n<h3 class=\"guide-principle__title\">KISS \u2013 Keep It Simple, Stupid<\/h3>\n<p class=\"guide-principle__text\">Simplicity is key to effective communication. Less is often more.,<br \/>\nWhen it comes to LED screen advertising. A simple message is more memorable<br \/>\nit's more pleasant and easier to read from a distance.<\/p>\n<\/div>\n<\/div>\n<div class=\"guide-section\">\n<h2 class=\"guide-section__title\">4. Readability and contrast<\/h2>\n<p class=\"guide-section__text\">The text needs to be easily readable from a distance. Choose clear fonts and ensure,<br \/>\nso that the contrast between the text and background is sufficient.<\/p>\n<ul class=\"guide-checklist\">\n<li>Use large, clear fonts (at least 24pt minimum)<\/li>\n<li>Ensure high contrast between text and background<\/li>\n<li>Avoid overly elaborate fonts<\/li>\n<li>Limit the amount of text \u2013 short messages work best<\/li>\n<\/ul>\n<\/div>\n<div class=\"guide-section\">\n<h2 class=\"guide-section__title\">5. Colours and visuals<\/h2>\n<p class=\"guide-section__text\">LED displays show colours differently than a computer monitor. Always test colours<br \/>\non the screen to ensure they appear as desired.<\/p>\n<ul class=\"guide-checklist\">\n<li>Use bright, vivid colours<\/li>\n<li>Avoid colours that are too close to each other (e.g. red and orange)<\/li>\n<li>Test the colours on the screen before actual use<\/li>\n<li>Take lighting conditions into account \u2013 outdoor displays need brighter colours<\/li>\n<\/ul>\n<div class=\"guide-examples\">\n<h3 class=\"guide-examples__title\">Examples of LED display content:<\/h3>\n<div class=\"guide-examples__grid\">\n<div class=\"guide-example\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4704\" src=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/koodari-300x90.png\" alt=\"n\u00e4in teet hyv\u00e4n LED-mainoksen\" width=\"300\" height=\"90\" srcset=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/koodari-300x90.png 300w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/koodari-768x230.png 768w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/koodari.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n<div class=\"guide-example\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4701\" src=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Jidokan-mainos-300x90.png\" alt=\"Liika tekstin m\u00e4\u00e4r\u00e4 haittaa mainoksen havainnointia\" width=\"300\" height=\"90\" srcset=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Jidokan-mainos-300x90.png 300w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Jidokan-mainos-768x230.png 768w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/Jidokan-mainos.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n<div class=\"guide-example\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4702\" src=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/tahtitaivas-300x90.png\" alt=\"Hyv\u00e4n mainoksen teossa taustalla ja fonteilla on v\u00e4li\u00e4\" width=\"300\" height=\"90\" srcset=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/tahtitaivas-300x90.png 300w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/tahtitaivas-768x230.png 768w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/tahtitaivas.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n<div class=\"guide-example\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4703\" src=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/kukkaniitty-300x90.png\" alt=\"\" width=\"300\" height=\"90\" srcset=\"https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/kukkaniitty-300x90.png 300w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/kukkaniitty-768x230.png 768w, https:\/\/www.jidoka.fi\/wp-content\/uploads\/2020\/04\/kukkaniitty.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"guide-section\">\n<h2 class=\"guide-section__title\">6. Content duration and animation<\/h2>\n<p class=\"guide-section__text\">Content that changes too quickly can be difficult to follow, while content that changes too slowly<br \/>\nIt might feel boring. Find the right balance.<\/p>\n<ul class=\"guide-checklist\">\n<li>Individual ad duration: 5-15 seconds<\/li>\n<li>Use animation sparingly \u2013 too much movement can be distracting.<\/li>\n<li>Ensure the message is read in its entirety<\/li>\n<li>Test different screen times and choose the best<\/li>\n<\/ul>\n<\/div>\n<div class=\"guide-section\">\n<h2 class=\"guide-section__title\">Summary<\/h2>\n<p class=\"guide-section__text\">Successful LED screen advertising is based on simplicity, clarity, and the right<br \/>\nfor technical design. Always remember to test your content on screen before the actual<br \/>\nand usage, taking into account the screen's technical specifications.<\/p>\n<p class=\"guide-section__text\">Now that you have the tips for creating an advertisement under control, you can next consider the LED display<br \/>\nprocurement. Also familiarise yourself with <a class=\"guide-link\" href=\"\/en\/julkaisut\/led-nayton-ostaminen\/\">Regarding the purchase of an LED display<\/a>.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Content designed for LED displays should be visually clear, quick to grasp, and simple in its message. Viewers' attention spans are often short, so the main message must be conveyed within a few seconds. Use sufficiently large fonts, strong contrasts, and a limited colour palette. Avoid excessive amounts of text and complex elements. Movement and animations support message distinctiveness, but they should be calm and easy to follow.<\/p>","protected":false},"featured_media":118,"menu_order":0,"template":"","publication_type":[7],"class_list":["post-59","guide","type-guide","status-publish","has-post-thumbnail","hentry","publication_type-opas"],"_links":{"self":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/guide\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/guide"}],"about":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/types\/guide"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/media\/118"}],"wp:attachment":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"publication_type","embeddable":true,"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/publication_type?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}