{"id":7421,"date":"2026-06-26T09:04:38","date_gmt":"2026-06-26T06:04:38","guid":{"rendered":"https:\/\/www.jidoka.fi\/?post_type=project&#038;p=7421"},"modified":"2026-08-10T13:25:21","modified_gmt":"2026-08-10T10:25:21","slug":"medialiiga-lieto","status":"publish","type":"project","link":"https:\/\/www.jidoka.fi\/en\/projektit\/medialiiga-lieto\/","title":{"rendered":"Medialiiga Lieto \u2013 New LED advertising display"},"content":{"rendered":"<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>The municipality of Lieto has officially joined part of <strong><a href=\"https:\/\/medialiiga.fi\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-red-color\">Media League<\/mark><\/a><\/strong> growth-oriented network. In the pulse of Lieto, a new wall-mounted LED advertising screen was put into service, bringing modern digital visibility right to the municipality's most central location.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The equipment was installed on the facade of the Savings Bank building in the centre of Lieto, from where it has an ideal view towards the traffic on highway 10 and the flow of people running errands in the centre.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why are a central location and a low driving speed an advantage for an advertiser?<\/h3>\n\n\n\n<p>Alongside the major highway giants, out-of-home advertising in city centres offers its own distinct and highly effective point of contact. The advertising screen installed on the wall of Liedon S\u00e4\u00e4st\u00f6pankki takes advantage of the unique characteristics of the urban environment:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prolonged contact:<\/strong> Low speed limits, pedestrian crossings and local traffic in the town centre slow down vehicle speeds. This significantly extends the viewing time of the advertising message and ensures that brands and local offers are better remembered.<\/li>\n\n\n\n<li><strong>Reaches both motorists and pedestrians:<\/strong> The location in the very centre means that the high-visibility LED screen reaches not only the through-traffic driving on Highway 10, but also residents travelling on foot and by bicycle in the area.<\/li>\n\n\n\n<li><strong>Support for local business:<\/strong> The new implementation offers businesses in Lieto and the surrounding areas a low-threshold opportunity to reach local consumers wherever they move and make purchasing decisions on a daily basis.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stylish and new LED advertising display complements the townscape<\/h3>\n\n\n\n<p>The result of the installation was a modern and visually stylish 6 m\u00b2 outdoor display that blends seamlessly into the property's architecture. The bright and clear image ensures that promotional materials are reproduced with high quality at all times of the day \u2013 both in bright daylight and during the fading evening hours.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Lieto's new expansion further strengthens Medialiiga's regional coverage in Southwest Finland and opens up a new, clear channel for local and national operators to grow.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Read more about the collaboration between Jidoka and Medialiiga <strong><a href=\"https:\/\/www.jidoka.fi\/en\/julkaisut\/jidokan-ja-medialiigan-yhteistyo-rakentaa-nakyvyytta-suomen-teille\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">from here<\/mark><\/a><\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Liedon kunta on virallisesti liittynyt osaksi Medialiigan kasvuorientoitunutta verkostoa. Liedon sykkeess\u00e4 otettiin k\u00e4ytt\u00f6\u00f6n uusi, sein\u00e4asenteinen LED-mainosn\u00e4ytt\u00f6, joka tuo nykyaikaisen digitaalisen n\u00e4kyvyyden suoraan kunnan keskeisimm\u00e4lle paikalle. Laitteisto sijoitettiin Liedon keskustassa sijaitsevan S\u00e4\u00e4st\u00f6pankin kiinteist\u00f6n julkisivuun, josta se avautuu ihanteellisesti kohti valtatie 10:n liikennett\u00e4 ja keskustan asiointivirtaa. Miksi keskustasijainti ja matala ajonopeus ovat mainostajan etu? Suurten valtatiej\u00e4ttien rinnalla [&hellip;]<\/p>\n","protected":false},"featured_media":7422,"menu_order":0,"template":"","project_category":[4],"class_list":["post-7421","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-outdoor"],"_links":{"self":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/project\/7421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/media\/7422"}],"wp:attachment":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/media?parent=7421"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/project_category?post=7421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}