{"id":99,"date":"2026-04-09T11:22:09","date_gmt":"2026-04-09T11:22:09","guid":{"rendered":"https:\/\/teslaasi.com\/?post_type=project&#038;p=99"},"modified":"2026-04-30T10:38:45","modified_gmt":"2026-04-30T07:38:45","slug":"etra-megacenter-pirkkala","status":"publish","type":"project","link":"https:\/\/www.jidoka.fi\/en\/projektit\/etra-megacenter-pirkkala\/","title":{"rendered":"Etra Megacenter Pirkkala \u2013 Giant LED Screen"},"content":{"rendered":"<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>A giant Etola Group Etra Megacenter Pirkkala building has been constructed near the Pirkkala and Tampere motorway. People looking for industrial products and supplies, as well as building materials, are moving through the gleaming new corridors. The products on offer are also advertised externally on an 81m-long wall.<sup>2<\/sup> \u2013 with a P10 resolution LED display.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The massive 9,500 square metre office building also needs a large surface area to be visible to the nearby motorway. The size of the screen is well illustrated by the fact that the maintenance platforms behind the screen run the entire 7-metre length across three different floors. In the immediate vicinity is one of Pirkanmaa's busiest routes, with an average of 44,248 vehicles passing by per day (Source: <a href=\"https:\/\/vayla.fi\/etusivu\" target=\"_blank\" rel=\"noopener\"><strong>Vayla.fi<\/strong><\/a>, 2019).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A giant LED screen allows for daily changing advertisements, for example. Compared to a banner advertisement, there are no costs associated with changing them, and all advertising material can be scheduled to be displayed remotely. The screen allows for instant reactions to events in the coming days and enables creative advertising design.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Concurrently with the material requiring design, we were also involved in the design of the large LED screen from the outset. This enabled us to find a location for the screen in conjunction with all parties involved that was structurally suitable and as visible and striking as possible. The ETRA Megacenter Pirkkala screen was completed at the optimal time before the holidays and the opening, which will be communicated impressively to passing vehicles via the screen. Overall, the project ran smoothly and the screen has received positive feedback from various sources.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A new landmark has arrived in Pirkkala.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>The Etola Group includes Etra Oy, Meltex Oy, Nestepaine Oy, Tiivistekeskus Oy, Okartek Oy and Eurokumi Oy, among others.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pirkkalan ja Tampereen moottoritien l\u00e4heisyyteen on rakentunut j\u00e4ttim\u00e4inen Etola-yhti\u00f6iden Etra Megacenter Pirkkala rakennus. Uutuuttaan hohtavilla k\u00e4yt\u00e4vill\u00e4 liikkuu teollisuustuotteiden ja -tarvikkeiden sek\u00e4 rakennustarvikkeiden hakijat. Tarjolla olevista tuotteista kerrotaan ulosp\u00e4in my\u00f6s sein\u00e4ss\u00e4 olevalla 81m2 \u2013 P10 tarkkuuden omaavalla LED-n\u00e4yt\u00f6ll\u00e4. Massiivinen 9500 neli\u00f6n toimitalo tarvitsee my\u00f6s suuren pinnan n\u00e4ky\u00e4kseen l\u00e4heiselle moottoritielle. N\u00e4yt\u00f6n kokoluokasta kertoo hyvin se, ett\u00e4 n\u00e4yt\u00f6n [&hellip;]<\/p>\n","protected":false},"featured_media":100,"menu_order":0,"template":"","project_category":[4],"class_list":["post-99","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-outdoor"],"_links":{"self":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/project\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/media\/100"}],"wp:attachment":[{"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.jidoka.fi\/en\/wp-json\/wp\/v2\/project_category?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}