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Content creation for LED screens

Content designed for LED displays should be visually clear, quick to grasp, and simple in its message. Viewers' attention spans are often short, so the main message must be conveyed within a few seconds. Use sufficiently large fonts, strong contrasts, and a limited colour palette. Avoid excessive amounts of text and complex elements. Movement and animations support message distinctiveness, but they should be calm and easy to follow.

LED displays offer an excellent opportunity to get your message across effectively.
However, creating a successful advertisement for an LED screen requires a slightly different approach
than traditional advertising. In this guide, we will go through the most important things worth
take into account when creating content for an LED screen.

Blogi - näin teet tehokkaan mainoksen LED-näytölle

1. Get the basics right

When creating effective advertising for LED screens of various sizes, it is good to know
that first of all, what is the screen size category and resolution, meaning what size images and videos can be displayed on it.
This directly affects how content should be planned.

Tip: Always check the screen's technical specification before content
planning. This saves time and ensures optimal presentation of the content.

2. Resolution and aspect ratio

The resolution of an LED display determines how sharp the image appears. It is also important
to consider the screen's aspect ratio so that the content fills the screen correctly
without distortion.

  • Check the screen's native resolution (e.g. 1920×1080, 3840×2160)
  • Use images and videos that match your screen's aspect ratio
  • Avoid stretching or forcing content into the wrong aspect ratio
  • Test the content on the screen before the actual deployment

3. Simplify everything

A simple starting point is to simplify everything already in the design phase. Keep the visuals,
texts and colours clear and simple. If there is simply too much
material in one advertisement, break the message into several parts.

KISS – Keep It Simple, Stupid

Simplicity is key to effective communication. Less is often more,
when it comes to LED screen advertising. A simple message is more memorable,
it's more pleasant and easier to read from a distance.

4. Readability and contrast

The text needs to be easily readable from a distance. Choose clear fonts and ensure,
that the contrast between the text and background is sufficient.

  • Use large, clear fonts (at least 24pt minimum)
  • Ensure high contrast between text and background
  • Avoid overly elaborate fonts
  • Limit the amount of text – short messages work best

5. Colours and visuals

LED displays show colours differently than a computer monitor. Always test colours
on the screen to ensure they appear as desired.

  • Use bright, vivid colours
  • Avoid colours that are too close to each other (e.g. red and orange)
  • Test the colours on the screen before actual use
  • Take lighting conditions into account – outdoor displays need brighter colours

Examples of LED display content:

näin teet hyvän LED-mainoksen
Liika tekstin määrä haittaa mainoksen havainnointia
Hyvän mainoksen teossa taustalla ja fonteilla on väliä

6. Content duration and animation

Content that changes too quickly can be difficult to follow, while content that changes too slowly
might feel boring. Find the right balance.

  • Individual ad duration: 5-15 seconds
  • Use animation sparingly – too much movement can be distracting.
  • Ensure the message is read in its entirety
  • Test different screen times and choose the best

Summary

Successful LED screen advertising is based on simplicity, clarity, and the right
technical design. Always remember to test your content on screen before initial
use, taking into account the technical specifications.

Now that you have the tips for creating an advertisement under control, you can consider investing in an LED display.
Learn more about Regarding the purchase of an LED display.