Office, Jidoka
Jidoka Technologies Oy is bringing a new option for advertising and communication to the market, Taksitopin. Taksitoppi is a digital, double-sided LED display that sits atop a taxi. In the Pirkanmaa region, you can spot Taksitopin on the roofs of taxis belonging to Kuortti companies. Ojakadun Mainostoimisto handles the advertising sales for Taksitopin.
The taxi-top device is being tested throughout November and will be rolled out on the roofs of company cars at the beginning of December. From the start of the year, an estimated 100-200 taxis are intended to join from Pirkanmaa, and later the concept will also expand to the Helsinki metropolitan area.
The taxi sign is suitable for all vehicles, it works in all weather conditions and the brightness adjusts automatically. The display does not glare even in the dark. The advertising displays have a sensor that continuously measures the surrounding brightness and adjusts the brightness levels as needed. This way, the brightness of the taxi sign suits the ambient light.
As it can be remotely updated, it can be easily updated at no additional cost. Material is downloaded wirelessly using a 4G connection. This enables advertising to be changed and flexibility in the creation of advertising material. The LED display on top of the taxi is an effective way to reach a large number of people, and cost-effectively.
Jidoka is working closely with Kuortti companies to gather experiences regarding advertising screen solutions on taxi roofs. A briefing on the matter was held at Jidoka's premises on 7 November 2018 at 2:00 PM.
Jidoka Technologies Oy is a multidisciplinary digitalisation company based in Pirkkala, specialising in software production, hardware design and assembly, and digital display solutions for both outdoor and indoor use. Jidoka has supplied thousands of its IoT devices to vehicles and luxury yachts in the UK and the Caribbean Sea.
Read more about our solutions: Smart solutions for visible results
More information and contact details:
Petri Kiiskinen, Managing Director
petri@jidoka.fi, Tel. 040 184 7841
Launch photos
