The service station located in Häijää, Sastamala, Right, Häijää The company expanded its outdoor advertising space with a wall-mounted LED screen at the car wash. The chosen location for the P6 LED screen was the end wall of the car wash, which also offers a view of the petrol station and the shopping centre's forecourt. The advertising screen replaced a static advertising board on the wall.
The aim of the display is to inform drivers arriving at the car wash about, among other things, the different wash options available and the services at the nearby petrol station. The car wash's LED display is positioned so that as many drivers entering the yard as possible can see the message on the screen. The size of the advertising display was chosen according to the installation site and the client's objectives. The height has been optimised so that as many people as possible queuing for a wash can see the advertisements and the car wash's instructions.
At peak times, cars can queue up. During these periods, impatient drivers waiting to be washed watch instructions or advertisements on the screen. With the right message, customers can be persuaded to visit the service station, for example, to get windshield washer fluid and make use of other services.
Entrepreneur Janne Jokinen says that the procurement has brought visible benefits. Sales at the petrol station have increased since the screen was installed.
”"”The procurement's aim is to effectively reach those queuing at the laundrette and motorists turning into the shopping centre's car park.”"”
”"”The advertising screen had captured the attention of passing motorists, and on the same day, the cushions were sold out. The right message at the right time has a big impact.”"”
– Janne Jokinen, Shopkeeper
Current advertising is of interest
Being attuned to the timing is important in advertising, concerning both social media and large display surfaces. Jokinen says that there's a nice story about using LED screens from the first warm days last spring, when a large roadside screen on the side of the road showed the advertising text ”We have softies!” along with a picture of a softie. The advertising screen had caught the attention of passing drivers, and on the same day, the softies were sold out. The right message, at the right time, has a big impact. One must always be attuned to the timing, Jokinen adds.
It is important for busy petrol station operators that displays and systems function flawlessly. Sometimes there needs to be time for brainstorming alongside other daily tasks, as many things are ongoing at the same time. Advertising ideas that arise spontaneously should be quickly implemented on notice boards. Changing advertising material sparks interest among drivers when advertising that is relevant to the place and time has been produced.
Successfully to the wall
Janne Jokinen commented on the collaboration with Jidoka as follows: Regarding the large screens (previous LED displays Bloke And NextWe've had really good experiences with Jidoka, which is why we bought a new one through them too. Responses to customer service messages and queries were received quickly.
The latest addition, the car wash LED display, is impressive and has been working well. In addition, all the work done in preparation for the LED display has proceeded according to schedule, which is important to us, knowing who to trust when it comes to advertising displays.