We installed two LED screens inside the advertising pylon, with P4 and P10 resolutions, to attract passing motorists to the car wash.
XpressWash Tortola XpressWash is a car wash chain. XpressWash Turtola's advantages include a 32-metre-long wash line, which guarantees a lightning-fast wash. The concept means that the customer doesn't need to get out of the car, and the car's pre-wash is done by hand. Visible results are created both inside the car wash and outside on the LED screen.
The surface areas of the LED displays are 5m² and 5.4m². A display with P4 resolution has been implemented on the entrance side, and P10 on the side facing the traffic. The resolution difference on different sides of the pylon is due to the difference in optimal viewing distance. On the P10 side, messages are communicated to passing cars and vehicles approaching from a distance, already from a long way off. The display on the entrance side is more precise, as customers drive right next to the display to enter the car wash, making it possible to advertise services to customers entering the car wash up close.
XpressWash Turtola is situated in an optimal location for placing LED screens. Vehicles drive past the car wash towards a commercial area, which houses the large Turtola shopping hub. People usually travel by car to shop, as the area contains several department stores, furniture shops, a shopping centre, and a vehicle inspection station, among other facilities. This allows the attention of the potential customer base to be captured by a large vertical screen.
When planning advertising, it is possible to create custom materials for the screens or use the same one on both sides. This allows for tailoring messages to different sides, to new and existing customers. Material management is easy and fast, and changing situations can be reacted to quickly with the help of an LED screen.
XpressWash received training on the content management system, along with a wealth of tips and advice on content creation, as well as considerations and points to observe when advertising.
After the display was completed, XpressWash renewed its entire washing equipment during August 2019. During that time, the LED display was used to communicate the changed situation to customers, as well as the upcoming opening of the renovated wash bay in September. In changing situations, it is easy to communicate quickly with various offers or to inform about potential faults, for example. The car wash's LED displays have now been running for several months, showing a variety of information including offers, opening hours, and special announcements.