In 2024, Jidoka implemented impressive digital outdoor communication solutions for K-Citymarket Pirkkala by delivering two LED advertising boards to the shop's facades. The large LED advertising boards were placed on the building's north and east facades to reach arriving customers and passers-by in the area as effectively as possible.
Effective digital outdoor advertising using digital signage
The dimensions of the screens are 8.96 m x 5.12 m, giving a surface area of approx. 46 m² per screen. In terms of resolution, the LED screens are P10, meaning that advertising content is clearly visible from a longer distance as well. Thanks to the size of the screens, the content stands out exceptionally well towards, for example, the adjacent Naistenmatkantie road and the Veska shopping centre opposite.
With displays, Pirkkala's K-Citymarket can show various image and video materials of current offers and announcements, such as events. The digital solution enables rapid updating of messages and adaptation of content to different seasons, campaigns, and events.
Large LED advertising screens provide high visibility for K-Citymarket customers
A particularly prominent role is played by a screen placed next to the main entrance, which reaches customers as soon as they arrive at the shop. This way, important messages and offers are displayed at precisely the right moment.
The whole offers K-Citymarket Pirkkala a modern and impressive way to communicate with its customers and strengthens the store's visibility along the area's busy routes.
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