Sastamala's largest outdoor screen was implemented at Neste Häijää service station. Neste Häijää is a versatile Neste service station located in Sastamala, offering comprehensive service station facilities. The LED outdoor screen, built by Jidoka Technologies Ltd, measures 21.5m², and is comprised of 28 modules, forming a complete display unit. The screen measures 3.2 metres high and 6.72 metres wide. The screen is directed towards traffic on national road 11 coming from Pori, pointing towards the roundabout. The LED advertising screen has a P10 resolution, meaning the optimal viewing experience is from over 10 metres away. The total weight of the LED units is 1120 kg, several hundred metres of cable were laid, and 47 cups of coffee were consumed during the installation work.
A giant digital roadside screen effectively reaches passing road users. Neste Häijää effortlessly advertises its own and its partners' products and services on the screen.
Häijään Neste’s Janne Jokinen is excited about the acquisition. Jokinen believes the display will bring in more customers and new opportunities. Jokinen thinks the collaboration with Jidoka has gone excellently.
With good advance planning, the best result
The design of the advertising display began in collaboration six months prior, including several reviews of suitable locations and always taking the client's wishes into account. Before being delivered to the client, the display was tested under existing conditions at Jidoka's office. The brightness levels of the advertising display were pre-adjusted based on weeks of testing. The brightness automatically adjusts according to the surrounding brightness. The environment is monitored by a camera that takes measurements of the light at specific intervals, and based on this, adjusts the brightness to a pre-set level. We considered it extremely important that the display was adjusted and tested correctly right from the start, so that there would be no potential disturbance for drivers at night.
Before installation, the client was provided with a precise schedule for the installation work and immediate updates if any specific details regarding the installation became available. The assembly and installation of the screen took a total of 2 days. On the first day, the metal frame was installed in place, to which the LED outdoor screen units were attached. On the same day, the LED outdoor screen's control computer was set up for material display, and user training was provided. On the second day of installation, the cables between the cabinets were connected, and the frame's details were finalised. On-site testing, connection of the light sensor, and confirmation that everything was working as it should were also carried out.
On the third day, further fine-tuning and material scheduling were carried out for the client, to ensure future use is as smooth and easy as possible.
We created a remote connection for advice, allowing us to react quickly and help the customer if needed. Support doesn't end with the completion of the display, as we are always ready to help the customer.
Jidoka is an innovative, dynamic company from Pirkkala that focuses on individuals and customers. They specialise in IoT applications, Digital Signage solutions, Web implementations, and mobile development. The design and manufacture of IoT products are carried out in Pirkkala, Finland.