Jidoka provided a simple and fast all-in-one solution for Mantunkulma.
Next to the ski slope located in the centre of the developing Lempäälä. Approximately 31,000 vehicles per week travel in the busy area, which the entrepreneur wanted to reach as effectively as possible.
It was desired to advertise Neste Mantunkulma's services to potential customers and to display advertisements from other operators. The petrol station, situated in a prime location, was considered an ideal spot in the eyes of advertisers.
The customer had a clear vision and intention regarding the possibilities that the LED screen would bring. ”The purpose of the screen is to display our own advertisements and to sell advertising space,” concisely states Jani Seppälä, the entrepreneur of Neste Mantunkulma.
”In just a couple of years, the screen has paid for itself through advertising sales. The petrol station's location and how busy it is also interest advertisers.”
– Jani Seppälä, Entrepreneur, Neste Mantunkulma
Varying content will reach potential customers.
Collaboration with Jidoka began with the application for permits. The client received preliminary drawings and sketches of the area where the LED screen's effect would extend.
A service station located near several road routes and shops has gained significant visibility from an LED screen within the last few months. With an extremely precise P6 image resolution, it reaches motorists using the nearby road, and the screen's changing content allows for additional revenue from advertising sales. The service station's advertising screen therefore effectively reaches potential customers.
Turnkey package
The entrepreneur received positive feedback on the outdoor display from its procurement to its implementation. Jidoka handled everything from permits for the LED screen to smooth advertising launch, allowing the entrepreneur to focus on running their other business. ”We merchants are busy. The more ready-made the package I received, the easier it was,” states Seppälä.
We handle things such as permit applications and foundation work on your behalf, and if necessary, we can also assist with designing advertising materials, for example.