Basketball perimeter displays
For the successful basketball club For BC Nokia a digital LED perimeter display system with a total length of 20 metres was delivered for the edge of the pitch. The modern pitch-side display surfaces replace traditional static advertising boards and elevate the look of the club's match events to a higher level.
Screens enable the basketball club to sell versatile advertisements for matches. Advertising space can be sold to multiple different partners during matches, which increases the club's commercial revenue without running out of physical space. Dynamic content can be displayed on the screens, guaranteeing multiple times the attention value compared to traditional static advertising boards. Changing advertising and sponsor materials has also been made very easy and quick, which streamlines the use of the system.
The new display system strengthens BC Nokia's brand, deepens the impact of partnerships and offers spectators a more entertaining match experience.
Read more about the display solutions implemented by Jidoka from here!