The Häijään Äijä shopping centre got its own advertising screen at the beginning of the year when a 21.5m² LED advertising screen was erected next to the shopping centre's wall. The LED advertising screen is designed to advertise Häijään Äijä's services to those travelling on the Sastamala road, as well as to residents and travellers in the town who turn into the Neste and shop's yard.
Variations in ambient brightness were taken into account with automatic brightness control, which brightens the screen when bathed in sunlight and dims it to an appropriate level in the dark. This ensures the LED screen's image remains sharp and is clearly visible to customers arriving in the yard.
It was decided to raise the advertising screen as high as possible to achieve maximum visibility for the displayed content. Vehicles move between the shopping centre and the neighbouring Neste petrol station from various directions, but the screen located on the entrance side of the yard area is clearly visible thanks to its wide viewing angle. The frame, designed for the location and built by hand by Jidoka, was securely attached to the shopping centre's structures, ensuring it doesn't move even in strong stormy winds.
The advertising screen's content is updated remotely. Changing the advertisements has been made easy for the customer. Pre-scheduled content, special offers, and weather information can be updated with just a few clicks. The customer received user training for content management. Additionally, Jidoka supports and monitors the screen's operation as part of the delivered overall solution.
Advertising screen subscriber Janne Jokinen describes the connection between the sales event and the outcome of the screen: ”What Jidoka's employees promise – they also deliver.”.