Located on Naistenmatkantie in Pirkkala, close to a busy motorway, the LED screen installed for Medialiiga is an example of effectively placed outdoor advertising. The large-sized screen, right by the side of the road, provides sharp and visually striking content that is visible from afar, even in an environment where traffic flow guarantees constant visibility.
The area is not merely a thoroughfare but also a significant and developing hub for services and business. In its immediate vicinity are K-Citymarket Pirkkala, Kauppakeskus Veska, and Tampereen Messu- ja Urheilukeskus (Exhibition and Convention Centre), among others, which consistently draw visitors to the area from outside of Pirkkala as well. This makes the display a particularly attractive advertising spot for companies looking to reach a broad and diverse audience.
Naistenmatkantie also serves as one of Pirkkala's main routes, so the screen reaches both daily commuters and occasional visitors. Therefore, the LED screen is not just part of the scenery, but an active communication channel for bringing messages to the right place at the right time.