Media League An impressive media board has been implemented on Ojamonharjuntie in Lohja. It is a double-sided LED display that reaches traffic from both directions of travel, thereby maximising contact numbers on a busy route.
The placement of the board is particularly effective. It is located directly on the route leading to the shopping centre, meaning many passers-by are already in a shopping mindset. The K-Citymarket Lohja, located just a short distance away, along with other shops and grocery stores in the area, brings a continuous and diverse flow of customers to the location.
The duality makes the solution particularly impressive – LED display content appears simultaneously for both incoming and outgoing, increasing repetition and reinforcing the memory trace.
The implementation combines a compact size and powerful visibility, working excellently in an urban environment where attention needs to be captured quickly and clearly.