Ellivuori – Hotel advertising display

Ellivuori, located in the town of Sastamala, is a leisure centre featuring a ski resort and a hotel, among other things, with numerous services. The Ellivuori area is situated on Salonsaari island by the scenic Lake Rautavesi. The area is developing and growing at a rapid pace as new projects are being built there. 

Hotel advertising screen for effective communication

With an LED display, Ellivuori Resort communicates messages to visitors about current and future tourism services effectively. The hotel's advertising display is attached to an existing pylon at a suitable height so that it is visible from as far away as possible. From the display at a suitable height, passers-by can clearly see the messages. 

”"”The table has worked really well!”"” 

_{– Susanna Hakala, Business Manager, Ellivuori} 

Utilising visuality and video in marketing

Susanna Hakala, Business Director of Ellivuori, said that visuality and the use of moving images have brought a great deal more to planning and brainstorming advertising material. The LED screen makes it possible, amongst other things, to add weather data to the screen in real time. Weather information is particularly important in winter for users of the nearby ski slope. Versatile use of the promotional video is also possible with the installed LED screen. Through the video, more is communicated to the prospective customer in an instant than when reading text. In video format, a picture manages to tell more than a thousand words. ”An advertisement with changing content is a completely different thing to a cardboard sign.”. 

Easy content management and effortless installation

Also, taking adverts from the idea stage to the screen is effortless and quick using Campaign Management Systems (CMS). ”Plans made with bullet points can be quickly transformed into real eye-catchers on a tight schedule.” Advertising material can be updated remotely and quickly modified if necessary. The LED display brings credibility to the area and the business. The device in itself is a message that the area is moving forward and is involved in development. 

On the Jidokan side, the installation was completed in half a day. The device installation and systems have been set up for the customer to make use as easy and effortless as possible.