A giant Etola Group Etra Megacenter Pirkkala building has been constructed near the Pirkkala and Tampere motorway. People looking for industrial products and supplies, as well as building materials, are moving through the gleaming new corridors. The products on offer are also advertised externally on an 81m-long wall.2 – with a P10 resolution LED display.
The massive 9,500 square metre office building also needs a large surface area to be visible to the nearby motorway. The size of the screen is well illustrated by the fact that the maintenance platforms behind the screen run the entire 7-metre length across three different floors. In the immediate vicinity is one of Pirkanmaa's busiest routes, with an average of 44,248 vehicles passing by per day (Source: Vayla.fi, 2019).
A giant LED screen allows for daily changing advertisements, for example. Compared to a banner advertisement, there are no costs associated with changing them, and all advertising material can be scheduled to be displayed remotely. The screen allows for instant reactions to events in the coming days and enables creative advertising design.
Concurrently with the material requiring design, we were also involved in the design of the large LED screen from the outset. This enabled us to find a location for the screen in conjunction with all parties involved that was structurally suitable and as visible and striking as possible. The ETRA Megacenter Pirkkala screen was completed at the optimal time before the holidays and the opening, which will be communicated impressively to passing vehicles via the screen. Overall, the project ran smoothly and the screen has received positive feedback from various sources.
A new landmark has arrived in Pirkkala.
The Etola Group includes Etra Oy, Meltex Oy, Nestepaine Oy, Tiivistekeskus Oy, Okartek Oy and Eurokumi Oy, among others.