Puumala A large double-sided LED screen was installed at the rest stop. The screen was placed along National Road 62 to effectively reach tourists and cottage residents travelling in the area.

With a new modern display, the municipality informs residents and passers-by about current events. Puumala is located in South Savonia and is particularly known for its impressive archipelago in the heart of Saimaa. It is one of Finland's most well-known cottage locations, and in the summer, the area's population multiplies, making roadside advertising impactful.

The new advertising display helps passers-by stop in Puumala to access services and further strengthens the municipality's visibility.

Jidoka installed a new advertising screen for Medialiiga in Konala, Helsinki, on the wall of a GoWash car wash, replacing the old screen solution. Medialiiga's old screen needed an update, so it was replaced with a more precise LED screen, which offers even better visibility for advertising content. 

The new LED screen ensures good visibility from afar, and thanks to the screen's brightness, content stands out effectively at all times of the day. The modern screen enables high-quality and eye-catching outdoor advertising in a busy urban environment. 

The screen's location is excellent, as many different businesses operate in its vicinity and the Ristikko shopping centre is located right next door. Additionally, the screen is also near a busy intersection, which guarantees high visibility for both motorists and other passers-by. 

Konalan's new screen brings a modern and highly visible media surface to the area, which naturally blends into the bustling city environment. The site offers advertisers the opportunity to reach a large number of daily passers-by effectively and in a visually striking way. With the refurbishment, Medialiiga's visibility in Konala has risen to a new level, and at the same time, the area has gained an even higher quality outdoor advertising solution.

We needed to get an accurate exterior display with a fast delivery time for the new Student Village Foundation of Turku'sTYS) to the Aitiopaikka apartment complex. The information screen provided by Jidoka allows you to follow the energy produced by the solar panels in real-time, as well as announcements from us and our partners.

We are unreservedly satisfied with the delivery of the Jidoka, both in terms of delivery time and the quality of the display system.

– Joonas Rantala, Property Engineer, TYS

The Häijään Äijä shopping centre got its own advertising screen at the beginning of the year when a 21.5m² LED advertising screen was erected next to the shopping centre's wall. The LED advertising screen is designed to advertise Häijään Äijä's services to those travelling on the Sastamala road, as well as to residents and travellers in the town who turn into the Neste and shop's yard. 

Variations in ambient brightness were taken into account with automatic brightness control, which brightens the screen when bathed in sunlight and dims it to an appropriate level in the dark. This ensures the LED screen's image remains sharp and is clearly visible to customers arriving in the yard. 

It was decided to raise the advertising screen as high as possible to achieve maximum visibility for the displayed content. Vehicles move between the shopping centre and the neighbouring Neste petrol station from various directions, but the screen located on the entrance side of the yard area is clearly visible thanks to its wide viewing angle. The frame, designed for the location and built by hand by Jidoka, was securely attached to the shopping centre's structures, ensuring it doesn't move even in strong stormy winds. 

The advertising screen's content is updated remotely. Changing the advertisements has been made easy for the customer. Pre-scheduled content, special offers, and weather information can be updated with just a few clicks. The customer received user training for content management. Additionally, Jidoka supports and monitors the screen's operation as part of the delivered overall solution. 

Advertising screen subscriber Janne Jokinen describes the connection between the sales event and the outcome of the screen: ”What Jidoka's employees promise – they also deliver.”. 

The service station located in Häijää, Sastamala, Right, Häijää The company expanded its outdoor advertising space with a wall-mounted LED screen at the car wash. The chosen location for the P6 LED screen was the end wall of the car wash, which also offers a view of the petrol station and the shopping centre's forecourt. The advertising screen replaced a static advertising board on the wall. 

The aim of the display is to inform drivers arriving at the car wash about, among other things, the different wash options available and the services at the nearby petrol station. The car wash's LED display is positioned so that as many drivers entering the yard as possible can see the message on the screen. The size of the advertising display was chosen according to the installation site and the client's objectives. The height has been optimised so that as many people as possible queuing for a wash can see the advertisements and the car wash's instructions. 

At peak times, cars can queue up. During these periods, impatient drivers waiting to be washed watch instructions or advertisements on the screen. With the right message, customers can be persuaded to visit the service station, for example, to get windshield washer fluid and make use of other services. 

Entrepreneur Janne Jokinen says that the procurement has brought visible benefits. Sales at the petrol station have increased since the screen was installed. 

”"”The procurement's aim is to effectively reach those queuing at the laundrette and motorists turning into the shopping centre's car park.”"” 

”"”The advertising screen had captured the attention of passing motorists, and on the same day, the cushions were sold out. The right message at the right time has a big impact.”"” 

– Janne Jokinen, Shopkeeper 

Current advertising is of interest 

Being attuned to the timing is important in advertising, concerning both social media and large display surfaces. Jokinen says that there's a nice story about using LED screens from the first warm days last spring, when a large roadside screen on the side of the road showed the advertising text ”We have softies!” along with a picture of a softie. The advertising screen had caught the attention of passing drivers, and on the same day, the softies were sold out. The right message, at the right time, has a big impact. One must always be attuned to the timing, Jokinen adds. 

It is important for busy petrol station operators that displays and systems function flawlessly. Sometimes there needs to be time for brainstorming alongside other daily tasks, as many things are ongoing at the same time. Advertising ideas that arise spontaneously should be quickly implemented on notice boards. Changing advertising material sparks interest among drivers when advertising that is relevant to the place and time has been produced. 

Successfully to the wall 

Janne Jokinen commented on the collaboration with Jidoka as follows: Regarding the large screens (previous LED displays Bloke And NextWe've had really good experiences with Jidoka, which is why we bought a new one through them too. Responses to customer service messages and queries were received quickly. 

The latest addition, the car wash LED display, is impressive and has been working well. In addition, all the work done in preparation for the LED display has proceeded according to schedule, which is important to us, knowing who to trust when it comes to advertising displays. 

We installed two LED screens inside the advertising pylon, with P4 and P10 resolutions, to attract passing motorists to the car wash.

XpressWash Tortola XpressWash is a car wash chain. XpressWash Turtola's advantages include a 32-metre-long wash line, which guarantees a lightning-fast wash. The concept means that the customer doesn't need to get out of the car, and the car's pre-wash is done by hand. Visible results are created both inside the car wash and outside on the LED screen.

The surface areas of the LED displays are 5m² and 5.4m². A display with P4 resolution has been implemented on the entrance side, and P10 on the side facing the traffic. The resolution difference on different sides of the pylon is due to the difference in optimal viewing distance. On the P10 side, messages are communicated to passing cars and vehicles approaching from a distance, already from a long way off. The display on the entrance side is more precise, as customers drive right next to the display to enter the car wash, making it possible to advertise services to customers entering the car wash up close.

XpressWash Turtola is situated in an optimal location for placing LED screens. Vehicles drive past the car wash towards a commercial area, which houses the large Turtola shopping hub. People usually travel by car to shop, as the area contains several department stores, furniture shops, a shopping centre, and a vehicle inspection station, among other facilities. This allows the attention of the potential customer base to be captured by a large vertical screen.

When planning advertising, it is possible to create custom materials for the screens or use the same one on both sides. This allows for tailoring messages to different sides, to new and existing customers. Material management is easy and fast, and changing situations can be reacted to quickly with the help of an LED screen.

XpressWash received training on the content management system, along with a wealth of tips and advice on content creation, as well as considerations and points to observe when advertising.

After the display was completed, XpressWash renewed its entire washing equipment during August 2019. During that time, the LED display was used to communicate the changed situation to customers, as well as the upcoming opening of the renovated wash bay in September. In changing situations, it is easy to communicate quickly with various offers or to inform about potential faults, for example. The car wash's LED displays have now been running for several months, showing a variety of information including offers, opening hours, and special announcements.

Jidoka provided a simple and fast all-in-one solution for Mantunkulma.

 Next to the ski slope located in the centre of the developing Lempäälä. Approximately 31,000 vehicles per week travel in the busy area, which the entrepreneur wanted to reach as effectively as possible. 

It was desired to advertise Neste Mantunkulma's services to potential customers and to display advertisements from other operators. The petrol station, situated in a prime location, was considered an ideal spot in the eyes of advertisers. 

The customer had a clear vision and intention regarding the possibilities that the LED screen would bring. ”The purpose of the screen is to display our own advertisements and to sell advertising space,” concisely states Jani Seppälä, the entrepreneur of Neste Mantunkulma. 

”In just a couple of years, the screen has paid for itself through advertising sales. The petrol station's location and how busy it is also interest advertisers.” 

– Jani Seppälä, Entrepreneur, Neste Mantunkulma

Varying content will reach potential customers. 

Collaboration with Jidoka began with the application for permits. The client received preliminary drawings and sketches of the area where the LED screen's effect would extend. 

A service station located near several road routes and shops has gained significant visibility from an LED screen within the last few months. With an extremely precise P6 image resolution, it reaches motorists using the nearby road, and the screen's changing content allows for additional revenue from advertising sales. The service station's advertising screen therefore effectively reaches potential customers.

Turnkey package 

The entrepreneur received positive feedback on the outdoor display from its procurement to its implementation. Jidoka handled everything from permits for the LED screen to smooth advertising launch, allowing the entrepreneur to focus on running their other business. ”We merchants are busy. The more ready-made the package I received, the easier it was,” states Seppälä. 

We handle things such as permit applications and foundation work on your behalf, and if necessary, we can also assist with designing advertising materials, for example. 

A giant Etola Group Etra Megacenter Pirkkala building has been constructed near the Pirkkala and Tampere motorway. People looking for industrial products and supplies, as well as building materials, are moving through the gleaming new corridors. The products on offer are also advertised externally on an 81m-long wall.² – with a P10 resolution LED display.

The massive 9,500 square metre office building also needs a large surface area to be visible to the nearby motorway. The size of the screen is well illustrated by the fact that the maintenance platforms behind the screen run the entire 7-metre length across three different floors. In the immediate vicinity is one of Pirkanmaa's busiest routes, with an average of 44,248 vehicles passing by per day (Source: Vayla.fi, 2019).

A giant LED screen allows for daily changing advertisements, for example. Compared to a banner advertisement, there are no costs associated with changing them, and all advertising material can be scheduled to be displayed remotely. The screen allows for instant reactions to events in the coming days and enables creative advertising design.

Concurrently with the material requiring design, we were also involved in the design of the large LED screen from the outset. This enabled us to find a location for the screen in conjunction with all parties involved that was structurally suitable and as visible and striking as possible. The ETRA Megacenter Pirkkala screen was completed at the optimal time before the holidays and the opening, which will be communicated impressively to passing vehicles via the screen. Overall, the project ran smoothly and the screen has received positive feedback from various sources.

A new landmark has arrived in Pirkkala.

The Etola Group includes Etra Oy, Meltex Oy, Nestepaine Oy, Tiivistekeskus Oy, Okartek Oy and Eurokumi Oy, among others.

Ellivuori, located in the city of Sastamala, is a leisure centre boasting a ski resort and hotel, amongst other facilities, with numerous services. The Ellivuori area is situated on the scenic Salonsaari island in Rautavesi. The Ellivuori area is developing and growing at a rapid pace with new destinations being built in the area. 

With an LED display Ellivuori Resort effectively communicates current and future tourism services to visitors. The screen was attached to an existing pylon, reaching as many drivers as possible from afar. The hotel's advertising screen is mounted at a height that ensures it's visible to as many drivers as possible over a wide area. At an appropriate height, the LED screen's messages are clearly visible from various types of vehicles. 

”"”The table has worked really well!”"” 

_{– Susanna Hakala, Business Manager, Ellivuori} 

Susanna Hakala, business director, explained that the use of visuals and moving images has greatly enhanced design and the ideation of advertising material. An LED screen enables, among other things, the addition of weather information to the display, as well as images and videos. Weather information is particularly important in winter for users of the nearby ski resort. A multifaceted advertising video can also be shown on an LED screen. It instantly tells a potential customer more via video than text could convey and display. In video format, one image can convey more than a thousand words. ”An advertising display with changing content is a completely different matter to a ”cardboard sign”.”. 

The export of advertisements from the idea stage to the display is also effortless and fast with Campaign Management Systems (CMS). ”Plans made with bullet points can be quickly transformed into actual eye-catchers on a tight schedule.” Advertising material can be updated remotely and modified quickly as needed. An LED display brings credibility to the area and the business. The device itself is a message that the area is moving forward and is part of development. 

From our side, the installation was completed in half a day. The installation and systems have been configured for the customer to make usage as easy and effortless as possible.