A giant Etola Group Etra Megacenter Pirkkala building has been constructed near the Pirkkala and Tampere motorway. People looking for industrial products and supplies, as well as building materials, are moving through the gleaming new corridors. The products on offer are also advertised externally on an 81m2 screen – with a P10 resolution LED display.
A giant LED screen can be seen from afar
The massive 9,500 square metre office building also needs a large surface area to be visible to the nearby motorway. The size of the screen is well illustrated by the fact that the maintenance platforms behind the screen run the entire 7-metre length across three different floors. In the immediate vicinity is one of Pirkanmaa's busiest routes, with an average of 44,248 vehicles passing by per day (Source: Vayla.fi, 2019).
Smooth and fast on-screen content creation
The giant LED screen makes it possible to change adverts even daily. Compared to a banner ad, changing them incurs no costs and all advertising material can be scheduled remotely to be displayed. The screen makes it possible to react in an instant to the events of coming days and enables creative design regarding advertising.
While the material required planning, we were also involved in the design work for the large LED screen right from the beginning. This allowed us, together with all the various parties, to find a location for the screen that suits the structures while being as visible and striking as possible. The screen for ETRA Megacenter Pirkkala was completed just in time before the festive season and the grand opening, which are being dynamically communicated via the screen to passing vehicles. Overall, the project went smoothly, and the screen has received positive feedback from various quarters.
A new landmark has arrived in Pirkkala.
The Etola Group includes Etra Oy, Meltex Oy, Nestepaine Oy, Tiivistekeskus Oy, Okartek Oy and Eurokumi Oy, among others.
You can read more about Jidokan display solutions being implemented our projects!