Medialiiga received a new roadside display from Jidoka for Loviisa, to be installed along Helsingintie. Helsingintie is a busy and central thoroughfare in Loviisa, serving as the town’s main access route. The LED screen in Loviisa is one of several projects we have carried out for Medialiiga.
The LED display brings maximum visibility
The facade display was implemented as a double-sided screen, so it attracts attention from traffic moving in both directions. The large 12m2 The displays are visible from a long distance and thus effectively catch the attention of passers-by. The P8 resolution of the screen ensures that the image is clearly visible even to those driving past. A heavily used road is a valuable advertising location, as countless pairs of eyes pass by the screen.
Digital outdoor advertising boosts brand awareness
Digital outdoor advertising is one of the most effective ways to build brand awareness. Roadside displays allow for dynamic content that can be updated quickly to suit different times of day. The brightness of roadside displays can be adjusted so that they are visible around the clock, reaching everyone passing by. For passers-by, the screen offers visual content that is more memorable than a standard print advert.
Confirmation of Medialiiga’s expanding advertising network
Loviisa’s new roadside screen is the latest addition to Medialiiga’s extensive advertising network. This eye-catching LED screen makes impressive use of its location and effectiveness, making it a valuable asset for advertisers. This enables us to offer high-quality visibility to both local and national businesses.
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Would you like to see what other display solutions and outdoor advertising sites we have implemented for Medialiiga around Finland? Explore partnerships and projects about this!