Jidoka implemented Medialiiga Oy - a new, striking advertising screen in Uusikaupunki to strengthen regional visibility and reach.
A 15 m² screen is strategically positioned in a central location on the road leading to Uusikaupunki, about two kilometres before the town's retail hub. The location has been carefully considered, as it captures attention at just the right moment when visitors are passing through or heading out to shop.
A memorable display screen acts as an effective gateway to Uusikaupunki
What makes the site particularly valuable is its transport location. Traffic arriving from the direction of Kalanti and Laitila is directed straight past the screen, which guarantees high frequency and a large audience. The advertising screen thus acts as an effective gateway to Uusikaupunki, reaching both locals and visitors arriving from a wider area.
From the Media League's perspective, the target reinforces the coverage of their network in the growing traffic flows of the west coast. The end result is a memorable advertising display that creates an appealing option for advertisers.
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